A trip to most major shopping centers is not complete without a quick visit to the Apple Store. Window-shopping just doesn’t seem to satisfy the need to hold and touch the products inside. The bright, spacious and aesthetically pleasing space pulls us in and before we know it, we have walked out with anything from a big-ticket item to accessories for our iPhone. Either way, if you are an Apple customer, you are most likely one for life and frequent trips back to the Apple Store are necessary to service and maintain the performance of your existing products. Even when your beloved Apple products hiccup, it never seems like am unpleasant venture back into the Apple Store for a fix-me-up appointment. Well, it is nothing like a visit to the dentist, that is for certain!
The simplicity of taking your product in for service is genius in itself. Go on-line to the Apple Store concierge of your choice, sign in and choose an appointment date and time that is most convenient for you. Voila! You are on your way. Into the Apple Store you go where you will wait in cue for your turn with a Genius (Apple expert). You can even keep track of your appointment in relation to those appointments in front of you. This way, if the Genius Bar is falling a bit behind, you will be in the know.
But what if you are not very close to a major shopping center, or perhaps you feel a bit intimidated by the presence of a big store full of shoppers and browsers all competing for the attention of a personal shopper to guide them through the process of selecting the right products for their needs. Let’s face the facts here; the Apple Store has a large and consistent flow of traffic on a daily basis, no matter what time of the shopping day it is, it has become a bit of a tourist attraction. Just imagine a trip to the Apple Store during the holiday season for a service repair. Could be the making of a Stephen King horror novel. Yikes!
Fortunately, there are other options out there. Smaller Apple Authorized Service Providers and Resellers seem to be popping up in between major shopping centers. What does this mean for our close-knit Apple community? Well, it means that we have an opportunity to develop closer relationships with other Apple users in your area. By supporting these smaller business, we can create personal profiles for ourselves with the moms and pops that run these smaller independent shops thereby, developing a case history if you will of our machine’s scrapes and bruises. Think of it like a visit to your family doctor as opposed to a visit to a city hospital where you are merely just a number...waiting...
So where are these smaller shops? All over the city really. I have had personal experience with one shop in the neighbourhood of Yonge and Eglinton. I-technique, located on Yonge Street just south of Eglinton, is the second in a chain of authorized service centers and retailers originally founded in Montreal. Both shops house one or more certified Apple technicians and provide technical support for all Apple computer hardware and software components. On a service platform, they provide all of the technical support that a Genius Bar provides. If you have Apple Care, then you are covered at any Apple Authorized Service Provider worldwide. Furthermore, I-technique offers products for retail sale as well as deals on recertified used products and if you are a new Mac user, they also offer one on one training sessions for Mac OS X and other key Apple applications and technologies. An Apple experience at a smaller shop such as I-technique boasts the potential for far less stress than a pilgrimage to an Apple Store within a Mecca of teenage vagabonds.
Check out I-technique’s website for more information
http://itechnique.biz/
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